Retell AI Pricing (2026): What You'll Actually Pay
A whole industry of 'white-label Retell wrappers' exists because agencies need what Retell doesn't ship. SeldonFrame ships it: whitelabel client workspaces, CRM, booking, and the receptionist — from $99/mo.
Reviewed by Maxime Houle, Founder, SeldonFrame. I build one of these tools — every ranking here says when the others win. Facts checked July 2026.- Starts at: $0.07–$0.31/min all-in for voice; $0.002+/msg for chat
- What stacks on top: Voice infrastructure ($0.055/min) + TTS ($0.015–$0.040/min depending on provider) + LLM ($0.045–$0.16/min depending on model) + telephony ($0.015/min) all bill separately and add up per call.
- SeldonFrame comparison: Builder is $29/mo for one business you operate (your own business workspace; no client resale or white-label); unlimited workspaces, first workspace free forever. The Builder price is $29/mo flat. — no meters
Retell AI plans
Pay-as-you-go
Teams building AI phone agents
- ·$10 free credits
- ·20 free concurrent calls
- ·No commitment
Enterprise
High volume
- ·Dedicated server, 24/7 support, SSO
What stacks on top
The plan price is rarely the whole story. Here's every add-on and meter that adds to the sticker price. See how Retell AI compares against 24 other platforms on the interactive CRM Pricing Index →
Voice infrastructure ($0.055/min) + TTS ($0.015–$0.040/min depending on provider) + LLM ($0.045–$0.16/min depending on model) + telephony ($0.015/min) all bill separately and add up per call.
Knowledge Base adds $0.005/min, PII removal $0.01/min, guardrails $0.005/min; phone numbers are $2/mo and extra concurrency is $8/mo per line beyond 20.
Free tier: $10 free credits (about 60 minutes)
How this compares to SeldonFrame
SeldonFrame is Builder is $29/mo for one business you operate (your own business workspace; no client resale or white-label); unlimited workspaces, first workspace free forever. The Builder price is $29/mo flat., with AI and telephony on your own keys at raw provider cost — the AI receptionist, website, CRM, and booking calendar all ship in, no meters to watch.
Frequently asked questions
How much does Retell AI cost?
Retell's pricing is refreshingly itemized, but every piece — voice engine, TTS, LLM, telephony, and each feature you turn on — bills separately per minute, so the real all-in rate depends entirely on which model and add-ons you pick.
Does Retell AI have a free plan?
$10 free credits (about 60 minutes)
What's the cheapest Retell AI alternative?
SeldonFrame: Builder is $29/mo for businesses you own and operate yourself; it is BYOK and does not include client sub-accounts or agency resale. Agency plans start at $99/mo for 10 client workspaces with white-label delivery; Growth covers 30 client workspaces and Scale covers unlimited client workspaces. AI and telephony run on your own keys at raw provider cost. /alternative-to-retell-ai
Prices checked July 2026 on https://www.retellai.com/pricing
See what you'd pay on SeldonFrame instead
Paste a business's website and SeldonFrame builds the site, CRM, booking calendar and AI receptionist in about 3 minutes — free, before you sign up. Then it's Builder is $29/mo for one business you operate (your own business workspace; no client resale or white-label); unlimited workspaces, first workspace free forever. The Builder price is $29/mo flat..