Missed Call Cost Calculator
Every missed call is a customer who might call someone else. Move the sliders below to see how much that costs you — most owners are surprised by the number.
An AI receptionist answers every one of these.
*"Calls you get" is an estimate — we assume about half of your calls already get answered. Assumes ~80% of missed calls get answered, qualified and booked or texted back by an AI receptionist that picks up 24/7. Builder is $29/mo for businesses you own and operate yourself; it is BYOK and does not include client sub-accounts or agency resale. Agency plans start at $99/mo for 10 client workspaces with white-label delivery; Growth covers 30 client workspaces and Scale covers unlimited client workspaces. At these numbers Builder pays for itself with the first saved call.
Frequently asked questions
How much does a missed call actually cost a service business?
Multiply your close rate by your job value. Close 30% of callers on $400 jobs? You lose about $120 every time the phone rings out. Industry studies keep finding the same thing: most callers won't leave a voicemail — they just call the next company.
What percentage of missed callers call a competitor instead?
Most callers who hit voicemail hang up and keep searching. That's why speed matters: answering instantly, or texting back within a minute, catches the buyer before they dial the next company.
How does an AI receptionist recover this revenue?
It answers every call, 24/7. It asks the right questions, checks real availability, and books the job into your calendar and CRM. If it can't answer, it texts the caller back right away — so they don't call a competitor.
Related: the AI receptionist that answers these calls, or see how SeldonFrame compares to the tools you're evaluating. See the decay curve behind this math →