What is SeldonFrame

Your AI front office — website, booking, AI receptionist, intake, CRM, and chatbot, wired together and live in 60 seconds from a URL. Edit your whole site by chatting; missed-call text-back so you never lose a lead.

The short version

Most local-service businesses end up paying for five tools — a CRM, a website builder, an email tool, a chatbot, and a scheduler — that don't talk to each other. SeldonFrame gives you all of that as one AI front office. Your website, booking page, AI receptionist, intake form, CRM, and reminders share the same database, the same brand, and the same admin — live in 60 seconds from a URL, with no code.

Never lose a lead

When a call comes in that you can't pick up, missed-call text-back fires automatically — the caller gets a friendly text so the lead doesn't go cold. And you edit the whole site just by chatting; you don't have to be technical.

What you get on day one

  • A CRM for your contacts, deals, and bookings.
  • A public website at your-name.app.seldonframe.com (or your own custom domain) with landing pages, intake forms, and booking pages.
  • AI agents you can drop on your site as a chatbot. They can book, reschedule, and answer questions — all with an eval-gated safety check before going live.
  • Email + automations. Send emails from your domain. Trigger reminders, follow-ups, and sequences from CRM events.

What makes it AI-native

Two things. First, the same workspace any operator clicks through is also exposed as an MCP server — so Claude Code (or any MCP-aware agent) can read and write your CRM, build pages, and ship agents through natural language. You can say "build me a chatbot for my HVAC business" in Claude Code and watch it happen.

Second, the runtime trusts the model. SeldonFrame uses thin harnesses and fat skill-packs (markdown skills the prompt composer reads), which means the system gets better automatically as Claude / GPT / Gemini get better. You don't rewrite SeldonFrame when a new model ships.

Antifragile by design

The agent runtime regenerates on critical-fail and pulls intelligence from editable markdown skill-packs — never from hard-coded heuristics. Better models = better outcomes, no rewrites.

Who it's for

Two audiences. Solo operators (HVAC owner, dentist, coach, agency of one) who want a single tool that runs their entire customer operation. And agencies — the "Acme AI" of the world — who white-label the platform, host their clients on it, and bill them.

Next steps