SeldonFrame
SeldonFrame Docs
Sign up

What is SeldonFrame

The agent-native, open-source alternative to GoHighLevel for agencies: deploy a branded website, booking flow, CRM, intake, and agent for every client from one workspace.

The short version

Agencies usually stitch together a CRM, website builder, scheduler, forms, messaging, and an AI layer for every client. SeldonFrame turns that delivery work into one repeatable client workspace: branded website, booking page, AI receptionist, intake form, CRM, reminders, and client portal sharing the same data and operating surface.

Deliver, then operate

Start from the client's URL, apply their brand and service facts, run the agent evals, and publish a live workspace. Your agency keeps the master view while the client gets a branded portal.

What you get on day one

  • A CRM for your contacts, deals, and bookings.
  • A public website at your-name.app.seldonframe.com (or the client's custom domain) with landing pages, intake forms, and booking pages.
  • AI agents you can drop on your site as a chatbot. They can book, reschedule, and answer questions — all with an eval-gated safety check before going live.
  • Email + automations. Send emails from your domain. Trigger reminders, follow-ups, and sequences from CRM events.

What makes it AI-native

Two things. First, the same workspace any agency operates in the dashboard is also exposed as an MCP server — so Claude Code (or any MCP-aware agent) can read and write the client CRM, build pages, and ship agents through natural language. You can say "build me a chatbot for my HVAC business" in Claude Code and watch it happen.

Second, the runtime trusts the model. SeldonFrame uses thin harnesses and fat skill-packs (markdown skills the prompt composer reads), which means the system gets better automatically as Claude / GPT / Gemini get better. You don't rewrite SeldonFrame when a new model ships.

Antifragile by design

The agent runtime regenerates on critical-fail and pulls intelligence from editable markdown skill-packs — never from hard-coded heuristics. Better models = better outcomes, no rewrites.

Who it's for

Agencies and independent operators who sell AI front offices to service businesses. Solo operators can run their own workspace too; agencies get the white-label client workspaces, branded portals, and repeatable delivery workflow.

Next steps